About the Lifestyle Motor Group

The Lifestyle Motor Group was formed following a management buy-out of part of the Ford division of HMG Holdings Limited, a previously large national motor dealer group. The Lifestyle formation was completed in May 2001.

The Lifestyle brand was created in advance of the management buy-out, to establish and promote a new initiative and contemporary image for today's market place; reflecting the forward thinking of the Directors and the diverse products of the business.

With a supportive management team the business took the local markets by storm. Increased marketing programmes successfully heightened awareness on the immediate areas of Kent, Surrey and Sussex.

After three years of stable business, the Directors decided to expand and increase the coverage of the franchised territories by purchasing a dealership in Crawley, West Sussex. In the latter part of 2005, the Mazda franchise was added to this new facility to complement the existing Ford franchise.

As the calendar year concluded, a new concept and trading name was introduced with the launch of Carzone, a used car supermarket based at Salfords in Redhill.

In 2006 the company took another step forward by adding Subaru and Isuzu franchises to the firmly established Ford franchise in Royal Tunbridge Wells.

Early in 2007 the Renault dealership in Royal Tunbridge Wells was added to the Lifestyle portfolio. Later in the year, to capitalise on the tremendous success of our Mazda franchise in Crawley, a second, state of the art Mazda dealership opening in Horsham.

In February 2008 the Lifestyle Group were recognised as 'Best Retail Group' and 'Retailer Of The Year' at The Automotive Management Awards. This tremendous achievement is the industry's affirmation of the impact, progress and success of the company and its employees.

In September 2008 we successfully extended the Lifestyle family with the acquisition of Renault in Eastbourne, which further bolsters our presence as a dealer group and partners our already successful and well established dealership in Royal Tunbridge Wells. A very busy year ended with the launch of our completely revamped and optimised Lifestyle Europe website, encompassing all six franchises.

2009 brought a number of further successes to the Lifestyle Group, despite the economic downturn. In February we were once again recognised as the 'Best Retail Group' at The Automotive Management Awards.

In addition to this Lifestyle Ford picked up three Ford Motor Company Chairman's Awards for customer service, in a scheme voted for directly by Lifestyle's customers.

2010 looked set to be another prosperous year with a third win at the AM awards, this time in a tougher category, as the acquisition of a new Mazda showroom in Eastbourne had increased our sites to 10.

As we approached the anniversary of our first decade of trading, 2011 saw the group increase again, this time we headed to the bright lights of the seaside city of Brighton and became the Renault franchise dealers at Carden Avenue, Hollingbury. This was swiftly followed up with the introduction of our used car centre, Carzone at the already established Eastbourne dealership.

2012, the year of the London Olympics brought more golden rewards to Lifestyle's successful team. Building work began at the Langton Road Tunbridge Wells Renault site to incorporate our newest franchise, Kia. Our Brighton location was now well established and going from strength to strength, later that year we then introduced Seat to make this successful dealership dual franchise.

With the success of our previous three Renault sites, 2013 saw us offered the Renault franchise for the Horley area and of course this was an offer we would have been silly to pass up, once again a great partnership was established with Renault UK and our Carzone dealership welcomed Renault to its prosperous location. Completing the success of the year we added Dacia to our Tunbridge Wells Renault site.

2014 was one of the most significant years with regards to the growth of the Lifestyle Group. Suzuki was welcomed to our Tunbridge Wells Location and SEAT joined Mazda and Renault in Eastbourne. In August a brand new-state-of-the-art dealership was built in Horsham to house both Ford and Mazda, which was designed to offer our local customers a complete experience, utilising cutting edge technology and the space to show off the complete range of vehicles available.