About the Lifestyle Motor GroupThe Lifestyle Motor Group was
formed following a management buy-out of part of the Ford division of
HMG Holdings Limited, a previously large national motor dealer group.
The Lifestyle formation was completed in May 2001.
brand was created in advance of the management buy-out, to establish and promote a new initiative and contemporary image for today's market
place; reflecting the forward thinking of the Directors and the diverse
products of the business.
With a supportive management team the
business took the local markets by storm. Increased marketing programmes successfully heightened awareness on the immediate areas of Kent,
Surrey and Sussex.
After three years of stable business, the
Directors decided to expand and increase the coverage of the franchised
territories by purchasing a dealership in Crawley, West Sussex. In the
latter part of 2005, the Mazda franchise was added to this new facility
to complement the existing Ford franchise.
As the calendar year
concluded, a new concept and trading name was introduced with the launch of Carzone, a used car supermarket based at Salfords in Redhill.
In 2006 the company took another step forward by adding Subaru and Isuzu
franchises to the firmly established Ford franchise in Royal Tunbridge
Early in 2007 the Renault dealership in Royal Tunbridge
Wells was added to the Lifestyle portfolio. Later in the year, to
capitalise on the tremendous success of our Mazda franchise in Crawley, a second, state of the art Mazda dealership opening in Horsham.
In February 2008 the Lifestyle Group were recognised as 'Best Retail
Group' and 'Retailer Of The Year' at The Automotive Management Awards.
This tremendous achievement is the industry's affirmation of the impact, progress and success of the company and its employees.
September 2008 we successfully extended the Lifestyle family with the
acquisition of Renault in Eastbourne, which further bolsters our
presence as a dealer group and partners our already successful and well
established dealership in Royal Tunbridge Wells. A very busy year ended
with the launch of our completely revamped and optimised Lifestyle
Europe website, encompassing all six franchises.
2009 brought a
number of further successes to the Lifestyle Group, despite the economic downturn. In February we were once again recognised as the 'Best Retail Group' at The Automotive Management Awards.
In addition to this
Lifestyle Ford picked up three Ford Motor Company Chairman's Awards for
customer service, in a scheme voted for directly by Lifestyle's
2010 looked set to be another prosperous year with a
third win at the AM awards, this time in a tougher category, as the
acquisition of a new Mazda showroom in Eastbourne had increased our
sites to 10.
As we approached the anniversary of our first decade of trading, 2011 saw the group increase again, this time we headed to
the bright lights of the seaside city of Brighton and became the Renault franchise dealers at Carden Avenue, Hollingbury. This was swiftly
followed up with the introduction of our used car centre, Carzone at the already established Eastbourne dealership.
2012, the year of the London Olympics brought more golden rewards to Lifestyle's successful
team. Building work began at the Langton Road Tunbridge Wells Renault
site to incorporate our newest franchise, Kia. Our Brighton location was now well established and going from strength to strength, later that
year we then introduced Seat to make this successful dealership dual
With the success of our previous three Renault sites,
2013 saw us offered the Renault franchise for the Horley area and of
course this was an offer we would have been silly to pass up, once again a great partnership was established with Renault UK and our Carzone
dealership welcomed Renault to its prosperous location. Completing the
success of the year we added Dacia to our Tunbridge Wells Renault site.
2014 was one of the most significant years with regards to the growth of the Lifestyle Group. Suzuki was welcomed to our Tunbridge Wells Location
and SEAT joined Mazda and Renault in Eastbourne. In August a brand
new-state-of-the-art dealership was built in Horsham to house both Ford
and Mazda, which was designed to offer our local customers a complete
experience, utilising cutting edge technology and the space to show off
the complete range of vehicles available.